
[This is the English version of post originally published on c/blog]
Are museums people?
What is a museum online? A website is a destination so visiting a museum’s website is analogous to visiting its building—it has an address on the internet just as it has an address on the street (assuming it isn’t a virtual museum!) The same term, “visitor,” is used to identify you both when you view the museum’s homepage and when you walk through its doors. In email, sending an inquiry to the main museum email address isn’t much different from calling the museum’s main telephone number. Email and websites were born in institutions—the first people to have either in large numbers were at universities—so models were easily found for the existing needs and practices of museums.


